With the 2022 playoffs underway, the NBA aims to expand its Web3 allegiance through fan engagement.
The NBA Launches NBAxNFT to Drive Community Engagement
This week, the NBA launched NBAxNFT, an NBA Discord to engage with NBA fans on everything Web3.
The NBA took to Twitter to announce the launch of NBAxNFT,
“Announcing the official NBA Discord: Join now to discuss all things basketball and web3!”
— NBA (@NBA) April 12, 2022
According to the NBAxNFT Twitter page,
“We’re showcasing all things intersecting basketball and web3, including NFTs, gaming, and the metaverse.”
🏀 Welcome to NBAxNFT 🏀
We’re showcasing all things intersecting basketball and web3, including NFTs, gaming, and the metaverse.
— NBAxNFT (@NBAxNFT) April 12, 2022
In addition to a Twitter account, the NBA also launched its very own Discord channel. At the time of writing, there were 36,921 members.
On the Discord channel, an introductory message stated,
“Welcome to the official discord server of the NBA, home to an always-on-discussion around NBA games, teams, players, and NFTs. Stay tuned for more as our server topics continue to grow!”
Users need to review the rules before gaining full access to the Discord channel.
Once users have verified their accounts, the NBA offers insights into what is around the corner, including an NFT project to celebrate the NBA playoffs.